UP

Initiated by Droog, UP is an investigative economic model that aims to increase the value of dead stock through re-design. An alternative to recycling and disposal, UP treats leftover goods as raw material for creative re-interpretation in order to bring leftovers back into circulation.

UP was launched at the UP conference on November 3rd, 2011, where issues ranging from copyright to branding and market perception were discussed. The first line of UP products was unveiled, using stock from collaborating companies including Makro, van Gansewinkel, Vlisco and Mediq.

See the UP products here.

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